# Ektie

> Ektie is a closed-loop GTM execution system, built AI-native from day one. A team of six autonomous AI agents runs your sales and growth motion — executing, compounding what they learn, and getting sharper every cycle — without a founder or manager in the middle.

## The problem Ektie solves

Most small B2B teams cannot build a GTM team that sustains itself.

**Solo founder phase:** The founder does everything — prospecting, writing outreach, running ads, managing pipeline — all at once. Nothing compounds because the founder is the only one holding the context.

**Hired team phase:** The founder becomes the architect — the one person with the full picture. When they step away, nothing progresses. Every new hire re-learns what the founder already knows. Coaching given on Monday is forgotten by Friday. The team can't sustain itself without the founder in the middle.

**CRM doesn't fix it:** CRMs are only as good as the discipline behind them. Small teams don't have bandwidth to log every call, update every record, and keep context current. A half-maintained CRM gives false confidence in worthless data. AI features bolted on top don't fix the data quality problem.

**The real failure:** Knowledge doesn't compound. Every cycle re-learns from scratch. Institutional memory walks out at attrition. The team exists — it just never compounds.

Ektie is built specifically for this: a GTM team that runs without the founder in the middle, compounds what it learns every cycle, and maintains its own records — every action logged, every signal fed back, every coaching note remembered permanently.

## Who Ektie is for

- **Solo technical founders** — built a product with AI tools (Claude Code, Cursor, Bolt), zero GTM infrastructure. Distribution is the bottleneck now, not building.
- **AI builders and vibe coders** — shipping products in weeks with agentic dev tools. The same pattern that solved building (brief → execute → coach → compound) applies to GTM.
- **Indie hackers** — product live, MRR flat. GTM done in bursts, nothing compounds, team can't sustain consistent outbound.
- **Founder-led sales** — founder at $500K–$2M ARR still doing every deal personally. Wants to stop being the SDR without losing the judgment and context that makes deals close.
- **Before first hire** — comparing hiring a $60K SDR vs starting outbound today. Ektie starts in 60 minutes; a new SDR takes 3 months to ramp. Run Ektie first, hire when you have a documented motion.
- **Marketing and GTM agencies** — running GTM for 5–50 clients. Execution capacity is the bottleneck. Each client needs consistent daily outbound, ads optimization, and follow-up. Ektie gives every client their own isolated AI team so agencies can deliver more without headcount scaling proportionally.

## Four layers — designed for each other

### Layer 1 — AI-native foundation
Every module was built AI-native from the first commit. CRM records, Workflow steps, Sequence actions, Form submissions, and Ad campaigns are all typed JSON schemas agents can act through directly. No glue code. No Zapier between modules. Every record is agent-attributable. The foundation runs a complete GTM loop alone — but it's what makes the agent team possible.

### Layer 2 — Team orchestration
Six agents structured like a real GTM org: four workers (SDR, Account Executive, Marketing Manager, Ad Manager) and two directors (Sales Director, Marketing Director) who supervise them. Hand-offs, delegation, escalation, and review-and-coaching are built into the runtime — not glued together externally. The SDR books a meeting; the AE picks it up next cycle with full context automatically. This is what makes it a team, not a swarm of agents.

### Layer 3 — Shared three-tier memory (the Brain)
Personal Brain per agent. Team Brain shared across the team. Company Brain workspace-wide. Each tier has different write permissions. Coaching from a supervisor becomes a typed memory block on the worker's Brain, reloaded on every relevant future cycle. Knowledge compounds. Nothing re-learns from scratch.

### Layer 4 — Closed-loop execution
Every action produces an outcome. Every outcome produces a signal. Every signal feeds back into the team's memory before the next cycle. The loop closes inside the workspace — no human copying outcomes back in, no external orchestration. This is the actual mechanism behind the compounding claim: the team gets sharper every heartbeat because every cycle informs the next.

## Pages

- [Home](https://ektie.com/): Problem (self-sustaining GTM team), the coaching-replay visual, meet the team, Brain memory section, 7 compounding mechanisms, platform foundation, verticals, comparison table, FAQ, final CTA.
- [Platform](https://ektie.com/platform): The AI-native foundation — every module built for agents to operate. CRM with dynamic objects, Sequences with AI personalisation, Workflows with native AI actions, Ads Intelligence, Website Audit, Prospect Finder, AI Studio, Forms, Omni AI.
- [Data Model](https://ektie.com/platform/data-model): Ektie's CRM object model. Agent-readable and agent-writable field permissions. Standard objects (Contact, Company, Deal). Custom objects for any business entity. Agents write outcomes back after every touch — the CRM updates itself.
- [Form Builder](https://ektie.com/platform/forms): 15 input field types, multi-step forms, CRM object binding, workflow triggers on submission.
- [Workflow Builder](https://ektie.com/platform/workflows): Visual automation builder with 6 trigger types and 4 action categories including AI actions. Built conversationally via OmniAgent.
- [Sequence Builder](https://ektie.com/platform/sequences): Multi-channel outreach (email + LinkedIn + tasks). Created by Marketing Manager, enrolled by SDR and AE, reviewed by Sales Director.
- [LinkedIn Automation](https://ektie.com/platform/linkedin-automation): Morgan's autonomous LinkedIn motion — 6 actions on every heartbeat cycle with residential proxy and warmup schedule.
- [Agents](https://ektie.com/agents): The autonomous AI team — 6 named agents with roles, Brain architecture, and supervision hierarchy.
- [Hire Your AI SDR — Morgan](https://ektie.com/agents/sdr): Outbound prospecting, LinkedIn automation, sequence building, ICP-fit scoring.
- [Hire Your AI Account Executive — Astra](https://ektie.com/agents/account-executive): Deal advancement, follow-up, proposal drafting, pipeline hygiene.
- [Hire Your AI Marketing Manager — Mira](https://ektie.com/agents/marketing-manager): Content, SEO, nurture campaigns, sequence creation.
- [Hire Your AI Ad Manager — Blaze](https://ektie.com/agents/ad-manager): Google Ads creation and optimisation (Search, Display, Demand-Gen, PMax).
- [Hire Your AI Sales Director — Orion](https://ektie.com/agents/sales-director): Supervises Morgan and Astra. Delegates, reviews, coaches. Coaching becomes persistent memory.
- [Hire Your AI Marketing Director — Ava](https://ektie.com/agents/marketing-director): Supervises Mira and Blaze. Aligns campaigns to pipeline. Reviews and coaches.
- [Pricing](https://ektie.com/pricing): Subscription tiers with agent access by plan. 14-day free trial.
- [Privacy Policy](https://ektie.com/privacy): Data collection, usage, sub-processors, retention, GDPR/CCPA rights.
- [Terms of Service](https://ektie.com/terms): Account, billing, acceptable use, IP ownership, AI agent disclaimer, liability.
- [Security](https://ektie.com/security): Per-workspace database isolation, AES-256 encryption at rest, TLS 1.3 in transit.

## Solutions — job-to-be-done pages

- [Automated Outbound](https://ektie.com/solutions/outbound): Outbound that runs every hour without an SDR on payroll. Morgan prospects, writes personalised outreach, and sequences every 60 minutes. Astra picks up warm replies. Orion coaches both. The full outbound loop — prospect → sequence → hand-off — runs automatically every cycle.
- [B2B SaaS](https://ektie.com/solutions/b2b-saas): For post-PMF SaaS companies moving from founder-led sales to repeatable GTM. Full six-agent team runs outbound, content, ads, and pipeline. Works alongside existing stack (HubSpot, Salesforce). Priced for pre-Series A teams.
- [Professional Services](https://ektie.com/solutions/professional-services): For law firms, consultancies, and financial advisors doing BD themselves. BD runs in the background — outreach, follow-up, referral tracking — while partners focus on billable client work. Review-before-send by default. Compliance rules set once as coaching, applied permanently.
- [Recruiting & Staffing](https://ektie.com/solutions/recruiting): For recruiting and staffing agencies running outbound on two fronts — candidate sourcing and client development. Both pipelines run every cycle. LinkedIn automation built-in. Sourcing patterns compound in the Brain and never walk out with a recruiter.
- [Paid Ads](https://ektie.com/solutions/paid-ads): For companies running Google Ads who want optimisation every cycle without an agency or in-house specialist. Blaze (Ad Manager) handles bid management, keyword negation, quality scores, and ad copy testing. Insights feed back into the Team Brain — converting segments inform SDR targeting and Marketing Manager content.

## For — persona landing pages

- [For Agencies](https://ektie.com/for/agencies): How Ektie works for marketing and GTM agencies managing GTM execution for multiple clients. One AI team per client, fully isolated. Scale delivery without scaling headcount. Per-workspace MySQL isolation means each client's agents, memory, and data are fully separated.
- [For Solo Founders](https://ektie.com/for/solo-founders): For founders who built with AI tools and now face the distribution bottleneck. Building is solved — distribution is the hard part. Ektie gives solo founders a GTM team that runs while they keep building.
- [For AI Builders](https://ektie.com/for/ai-builders): For founders using Claude Code, Cursor, Bolt, and other agentic dev tools. The same brief → execute → coach → compound loop applied to GTM instead of engineering.
- [For Indie Hackers](https://ektie.com/for/indie-hackers): For MRR-focused founders with a live product and flat growth. Consistent outbound, ads, and pipeline — running every cycle without the founder managing it.
- [For Founder-Led Sales](https://ektie.com/for/founder-led-sales): For founders at $500K–$2M ARR still doing every deal personally. Ektie handles the execution layer; founders focus on decisions that need human judgment.
- [For Before First Hire](https://ektie.com/for/before-first-hire): For founders comparing Ektie vs hiring their first SDR. Start outbound today; hire when you have a documented, tested motion to hand off.

## Agent roster

- **Morgan** — SDR. Finds ICP-fit accounts, writes personalised outreach, builds sequences, works LinkedIn autonomously. Every touch logged to CRM.
- **Astra** — Account Executive. Advances deals using full prospect history. Enrolls deal contacts into nurture sequences. Escalates complex decisions to the founder.
- **Mira** — Marketing Manager. Creates sequences, publishes content, manages SEO, runs nurture campaigns.
- **Blaze** — Ad Manager. Creates and optimises Google Ads (Search, Display, Demand-Gen, PMax) using brand context from AI Studio.
- **Orion** — Sales Director (Supervisor). Delegates tasks to Morgan and Astra, reviews outputs, coaches with written feedback that becomes persistent memory.
- **Ava** — Marketing Director (Supervisor). Delegates tasks to Mira and Blaze, aligns campaigns to revenue goals, reviews and coaches.

## Platform modules

- **Dynamic CRM** — Objects, fields, pipelines. Agent-readable and agent-writable. Every record action is attributed and timestamped.
- **Sequences** — Multi-channel outreach (email + LinkedIn + tasks). AI-personalised per contact.
- **Prospect Finder** — Multi-source prospecting: Apollo, Clutch, YC, Google Places, web research. ICP-fit scoring.
- **Ads Intelligence** — Google Ads analytics and optimisation. ROAS, CTR, CPC, quality scores. Campaign mutation API.
- **Website Audit** — SEO crawler, GA4 analytics, Google Search Console integration.
- **Forms & Booking** — Conditional logic forms with CRM binding and workflow triggers.
- **AI Studio** — ICP generation, USP extraction, persona-specific email drafts, ad creative.
- **Omni AI** — Natural-language command layer over the entire workspace.
- **Workflows** — Visual automation builder with native AI service actions.

## Contact

- General: hello@ektie.com
- Support: support@ektie.com
- Privacy: privacy@ektie.com
- Security: security@ektie.com
- Sales / Enterprise: sales@ektie.com