01
Founder managing ads at midnight
Bids, keywords, and creative tests wait on you. Campaigns drift when you get busy.
Blaze · Ad Manager · powered by Ektie Demand
Blaze runs paid ads toward pipeline, not vanity.
Under Ektie Demand, Blaze manages paid campaigns against ICP and pipeline goals. Ava reviews. You approve spend when you want it gated. Creative can connect when production needs to compound.
✓ 7-day trial, $1 to start
Trusted by teams at
SpectrumVerizonDirectTVFrontierOptimumWindstream
Built for teams tired of clicks that never become meetings
If paid spend still optimizes for vanity, Blaze is the execution layer.
02
No dedicated media buyer
You cannot hire ad ops yet. You still need continuous optimization toward pipeline.
03
Vanity metrics win
CTR looks fine. Pipeline does not. Marketing and sales goals never meet.
The real bottleneck
Paid ads fail when optimization ignores pipeline.
Dashboards reward vanity. Blaze under Demand keeps campaigns tied to ICP and revenue outcomes, with Ava supervising before spend scales blindly.
Blaze under Demand
From campaign to pipeline signal.
Four stages inside Ektie Demand. Ava supervises. You control spend risk.
01
Align
Campaigns start from ICP and pipeline goals, not isolated KPIs.
02
Launch
Structure and creative variants enter reviewable drafts.
03
Optimize
Continuous adjustments toward meetings and pipeline, not vanity alone.
04
Report
Attributed activity stays inspectable. Escalate spend risk to you.
Pipeline over vanity
Optimize for the meetings that matter.
Blaze treats paid as a demand motion aimed at pipeline, not a click factory.
Start with Demand → Governed spend
Autonomy that still respects your budget.
Spend changes can wait for approval. Ava catches weak patterns before they scale.
Start with Demand → Connected GTM
Ads should share ICP with the rest of demand.
When Demand connects to Sales and Creative, paid work compounds instead of living alone.
Start with Demand → Under Demand
Demand is the product. Blaze is continuous paid execution.
Start with Demand. Add Blaze when paid campaigns need optimization that does not wait on midnight founder sessions. See Paid ads for the solution framing.
See Ektie Demand→Teammates under Demand
The Demand trio Blaze works with.
Same product. Supervised quality. Pipeline goals.
Why teams add Blaze under Demand
Built for paid that feeds pipeline.
Pipeline goals
Optimization aims at meetings, not vanity alone.
Spend control
Approve what can burn budget until you raise autonomy.
Director review
Ava keeps quality from drifting at machine speed.
Start with Demand
Blaze is optional continuous execution on the product.
Still your GTM
Autonomous enough to run. Controlled enough to trust.
Approve what can burn you
Sends, spend, and high-stakes actions can wait for sign-off until you raise autonomy.
Director review before scale
Supervisors catch weak patterns early so one bad angle does not become a thousand actions.
Ask why on any action
Every touch is explainable. Inspect the reasoning before you change the playbook.
Ready for paid ads that aim at pipeline?
Start with Demand. Add Blaze when optimization needs to run continuously.
FAQ
Questions you're probably already thinking.
You set autonomy. Campaign drafts and spend changes can require review. Ava supervises marketing quality before volume scales.
Start with Demand. Paid campaign work lives in the product. Blaze is continuous optimization under your control.
Blaze works inside Demand with shared ICP and pipeline goals, supervised by Ava, and connectable to Sales outcomes instead of optimizing for vanity alone.
Demand connects paid and analytics surfaces such as Google Ads and related sources. The point is optimization toward pipeline, not another disconnected dashboard.
A 7-day trial for $1 to start. Explore Demand, decide whether to add agents, and cancel anytime during the trial.
Start with the product. Explore more agents.
Demand
Start with Demand. Explore more agents.
Blaze executes under Ektie Demand. Browse other roles, or jump into Paid ads.
DemandCreate demand from signals, content, and campaigns.
Paid adsContinuous ad optimization toward pipeline, not vanity.
Morgan
Finds ICP-fit buyers and starts the conversation under Sales.
AstraTurns warm interest into pipeline that moves under Sales.
OrionKeeps Sales execution sharp while you close.
MiraBuilds demand so outbound is not your only motion.
AvaKeeps Demand execution aligned to revenue.
RexConnects GTM data and workflows so the team compounds.
Your next ad dollar should buy pipeline, not vanity.
7-day trial · $1 to start · Cancel anytime · No setup fee