Google Ads automation

Stop babysitting
your Google Ads.

Google Ads require constant attention: bid adjustments, keyword negation, creative testing, quality score management. Most companies either overpay an agency or let performance drift. Ektie's Ad Manager handles the optimisation continuously, automatically.

✓ 7-day trial, $1 to start✓ Google Ads API connected✓ Review-before-execute mode
Integrates with
Google AnalyticsGoogle Analytics
Google Search ConsoleSearch Console
Google AdsGoogle Ads
LinkedInLinkedIn
AhrefsAhrefs
SemrushSemrush
Twilio SMSTwilio SMS
BrevoBrevo
SMTP
Why Google Ads bleed budget

Ads need daily attention.
Nobody gives it to them.

Google Ads performance degrades without constant maintenance. Quality scores slip. Negative keyword lists go stale. Bids drift out of efficient ranges. Ad copy goes months without a fresh variant. Most companies check their accounts weekly at best. By then, weeks of budget have been wasted on keywords that don't convert.

Keyword waste
Irrelevant searches keep spending until you manually negate
Bid management
Bids set once, never adjusted to conversion patterns
Ad creative
Same copy running for months, CTR declining
Cross-channel gaps
Ads not aligned with what outbound and content are saying
Your AI ad team

Optimised continuously.
Aligned with your full GTM.

Blaze
Ad Manager · continuous
Reads ROAS, CTR, CPC, quality scores, and conversion data. Adjusts bids, negates waste, drafts new ad copy variants, and surfaces what needs your review.
Mira
Marketing Manager · alignment
Ensures ad messaging aligns with content and brand voice. What works in content gets reflected in ad creative. What converts in ads informs content strategy.
Ava
Marketing Director · oversight
Supervises Blaze and Mira. Reviews significant changes before they execute. Coaches both on what's working. Coaching becomes memory.
What gets automated

The daily management tax
runs itself.

Manual management
Ektie
Keyword negation
Weekly review at best, budget wasted in between
Every cycle, waste caught immediately
Bid adjustments
Manual, infrequent, based on gut
Data-driven, continuous, conversion-optimised
Ad copy testing
Same copy for months
New variants drafted and queued for review regularly
Quality scores
Checked occasionally
Monitored continuously, root causes surfaced
Cross-channel alignment
Ads disconnected from content + outbound
Shared memory connects all three motions
Reporting
Manual pull + formatting
Automatic, attributed, in the workspace
Coaching that compounds

What converts feeds back
into everything else.

When Blaze identifies a converting segment (healthcare CTOs responding to compliance messaging), it promotes that insight to the shared memory. The SDR tightens outreach targeting around it. The Marketing Manager aligns content. The loop closes.

Each agent has its own memory. The team shares a common playbook. Your company-wide rules apply to everyone. Three layers, all compounding as the team works.

See how it works →
S
SDR Memory7 blocks+ Coach
TypeContentImp.Source
coachingNegate broad match on brand terms. They're cannibalising organic9/10you · 2dPromote ↑
learningHealthcare segment has 3.2× higher conversion rate. Increase budget allocation9/10self · 1dPromote ↑
coachingAlways test a question headline variant against statement headline8/10you · 5dPromote ↑
T
Team Playbook47 blocks+ Coach
playbookICP: B2B SaaS · Google Search + Display9/10user · 7d
playbookBrand voice: direct, mechanism-focused, no superlatives9/10user · 14d
Why it compounds

Your team doesn't spray. It selects,
researches, then reaches out.

01

Always on, never prompted

Your team works around the clock: prospecting, following up, optimising ads, publishing content. You don't open a tab and type a prompt. The work just happens, every hour, whether you're in meetings or asleep.

02

Every result feeds the next one

Most AI tools forget everything when the session ends. Your Ektie team remembers every result: what worked, what didn't, what changed. Each interaction makes the next one sharper. The team genuinely improves over time.

03

Coaching that sticks permanently

Write a coaching note in plain English like “lead with compliance, not ROI” and the team applies it on every future interaction. One note today shapes hundreds of future conversations. No re-training. No forgetting.

The AI-native foundation

Every module built for an agent
to operate directly.

Not a chat box bolted onto a CRM. Every module is built for the agents to use directly. No manual plumbing, no Zapier between them. The team picks up the tools it needs and gets to work.

Dynamic CRM
Objects · fields · pipelines
Sequences
Multi-step · AI-personalized
Prospect Finder
Scores & filters before outreach
Ads Intelligence
Search · Display · Demand-Gen
Website Audit
SEO · GA4 · Search Console
Forms & Booking
Conditional logic · CRM-bound
AI Studio
ICP · USP · creative drafting
Omni AI
Natural-language command layer
Workflows
Native AI service actions
Common questions

Things people ask
before they sign up.

Search, Display, Demand-Gen, and Performance Max campaigns on Google Ads. The Ad Manager creates, optimises, and mutates campaigns directly via the Google Ads API.
For most SMB companies, yes, for the execution layer. Ektie's Ad Manager runs optimisation continuously: bid adjustments, keyword negation, quality score improvements, ad copy testing. If you need heavy creative production or complex multi-channel strategy, you may still want an agency for that layer.
Blaze reads ROAS, CTR, CPC, quality scores, and conversion data continuously. Patterns that work feed back into the team memory. The SDR's outreach targeting tightens around converting segments, and the Marketing Manager aligns content to what's driving paid conversions.
You control the autonomy level. By default, significant changes (pausing a campaign, major bid adjustments) queue for your review. Routine optimisations (keyword negation, minor bid tweaks) can be set to auto-execute once you've seen a few cycles and trust the pattern.
Yes. Ektie's Ad Manager can handle the ongoing optimisation work (the daily management tax) while your agency focuses on strategy and campaign architecture. Many customers find the agency relationship improves when the routine execution is handled automatically.

Your Google Ads,
optimised every hour.

7-day trial · $1 to start · Google Ads API · Cancel any time