Google Ads automation

Stop babysitting
your Google Ads.

Google Ads require constant attention — bid adjustments, keyword negation, creative testing, quality score management. Most companies either overpay an agency or let performance drift. Ektie's Ad Manager handles the optimisation every cycle, automatically.

✓ No credit card✓ Google Ads API connected✓ Review-before-execute mode
Integrates with
Google AnalyticsGoogle Analytics
Google Search ConsoleSearch Console
Google AdsGoogle Ads
LinkedInLinkedIn
AhrefsAhrefs
SemrushSemrush
Twilio SMSTwilio SMS
BrevoBrevo
SMTP
Why Google Ads bleed budget

Ads need daily attention.
Nobody gives it to them.

Google Ads performance degrades without constant maintenance. Quality scores slip. Negative keyword lists go stale. Bids drift out of efficient ranges. Ad copy goes months without a fresh variant. Most companies check their accounts weekly at best — by then, weeks of budget have been wasted on keywords that don't convert.

Keyword waste
Irrelevant searches keep spending until you manually negate
Bid management
Bids set once, never adjusted to conversion patterns
Ad creative
Same copy running for months, CTR declining
Cross-channel gaps
Ads not aligned with what outbound and content are saying
Your AI ad team

Optimised every cycle.
Aligned with your full GTM.

Blaze
Ad Manager · every cycle
Reads ROAS, CTR, CPC, quality scores, and conversion data. Adjusts bids, negates waste, drafts new ad copy variants, and surfaces what needs your review.
Mira
Marketing Manager · alignment
Ensures ad messaging aligns with content and brand voice. What works in content gets reflected in ad creative. What converts in ads informs content strategy.
Ava
Marketing Director · oversight
Supervises Blaze and Mira. Reviews significant changes before they execute. Coaches both on what's working — coaching becomes memory.
What gets automated

The daily management tax
runs itself.

Manual management
Ektie
Keyword negation
Weekly review at best, budget wasted in between
Every cycle — waste caught immediately
Bid adjustments
Manual, infrequent, based on gut
Data-driven, every cycle, conversion-optimised
Ad copy testing
Same copy for months
New variants drafted and queued for review regularly
Quality scores
Checked occasionally
Monitored every cycle, root causes surfaced
Cross-channel alignment
Ads disconnected from content + outbound
Team Brain connects all three motions
Reporting
Manual pull + formatting
Automatic, attributed, in the workspace
The memory layer

What converts feeds back
into everything else.

When Blaze identifies a converting segment — healthcare CTOs responding to compliance messaging — it promotes that insight to the Team Brain. The SDR's next cycle tightens outreach targeting around it. The Marketing Manager aligns content. The loop closes.

Personal Brain per agent. Team Brain shared across the team. Company Brain workspace-wide. Three tiers — all building as the team runs.

Explore the Brain →
S
SDR Personal Brain7 blocks+ Coach
TypeContentImp.Source
coachingNegate broad match on brand terms — they're cannibalising organic9/10you · 2dPromote ↑
learningHealthcare segment has 3.2× higher conversion rate — increase budget allocation9/10self · 1dPromote ↑
coachingAlways test a question headline variant against statement headline8/10you · 5dPromote ↑
T
Team Brain47 blocks+ Coach
playbookICP — B2B SaaS · Google Search + Display9/10user · 7d
playbookBrand voice — direct, mechanism-focused, no superlatives9/10user · 14d
How it works under the hood

Three mechanics that make
the team real.

01

Heartbeat execution

Every agent runs on a fixed cycle — 60 to 180 minutes depending on role. Each cycle, it reloads its Brain, picks up where it left off, executes, and writes memory. No prompting required. No session resets.

02

Closed-loop execution

Every action produces an outcome. Every outcome feeds back into the team's memory before the next cycle. Most AI tools are open-loop — the session ends, nothing persists. Ektie closes the loop. The team gets better with every cycle.

03

Coaching as memory

Write a coaching note in plain English — “lead with compliance, not ROI” — and it becomes a typed memory block on the agent's Brain. It surfaces on every relevant future cycle. One note, 30+ future heartbeats. The team gets sharper without re-training.

The AI-native foundation

Every module built for an agent
to operate directly.

Not a chat box bolted onto a CRM. Every module was built AI-native from day one — typed schemas agents can call directly, no glue code, no Zapier between them.

Dynamic CRM
Objects · fields · pipelines
Sequences
Multi-step · AI-personalized
Prospect Finder
Apollo · Clutch · YC · web
Ads Intelligence
Search · Display · Demand-Gen
Website Audit
SEO · GA4 · Search Console
Forms & Booking
Conditional logic · CRM-bound
AI Studio
ICP · USP · creative drafting
Omni AI
Natural-language command layer
Workflows
Native AI service actions
Common questions

Things people ask
before they sign up.

Search, Display, Demand-Gen, and Performance Max campaigns on Google Ads. The Ad Manager creates, optimises, and mutates campaigns directly via the Google Ads API.
For most SMB companies, yes — for the execution layer. Ektie's Ad Manager runs optimisation every cycle: bid adjustments, keyword negation, quality score improvements, ad copy testing. If you need heavy creative production or complex multi-channel strategy, you may still want an agency for that layer.
Blaze reads ROAS, CTR, CPC, quality scores, and conversion data on every cycle. Patterns that work feed back into the Team Brain — the SDR's outreach targeting tightens around converting segments, and the Marketing Manager aligns content to what's driving paid conversions.
You control the autonomy level. By default, significant changes (pausing a campaign, major bid adjustments) queue for your review. Routine optimisations (keyword negation, minor bid tweaks) can be set to auto-execute once you've seen a few cycles and trust the pattern.
Yes. Ektie's Ad Manager can handle the ongoing optimisation work (the daily management tax) while your agency focuses on strategy and campaign architecture. Many customers find the agency relationship improves when the routine execution is handled automatically.

Your Google Ads,
optimised every hour.

No credit card · Google Ads API · Cancel any time