Founder perspective and strategic takes on AI, GTM, and the future of B2B growth.
12 posts
Most founders build GTM the same way: manually at first, then hire, then realise the team can't sustain itself without them. This guide covers every stage of building GTM from zero — and how to avoid being the bottleneck at each one.
B2B cold outbound works when it's done consistently, with the right ICP, the right message, and a sequence that follows through. This guide covers every component — from ICP to metrics — and how AI makes the whole motion run without you.
AI sales automation in 2026 means more than automating email sends. This guide covers everything: what it actually is, how the categories differ, how to choose between them, and how to build a motion that compounds over time.
Professional services firms — law, consulting, financial advisory, accounting — do BD the same way they've always done it: partners doing it personally, in bursts, between client work. GTM automation changes this without disrupting the relationship-led model.
Recruiting agencies run outbound in two directions simultaneously: sourcing candidates and developing client relationships. Here's how sales automation handles both pipelines without creating confusion between them.
B2B SaaS outbound has specific characteristics: technical buyers, longer sales cycles, and multiple stakeholders. Here's how to build an AI outbound motion that fits the SaaS buying process and compounds over time.
Most sales automation tools were built for teams that already have sales infrastructure. Startups have a different problem: they need the whole motion to run, not just parts of it automated. Here's what actually works at each stage.
Every new client should be pure margin. In practice, it means another hire, another onboarding, another set of playbooks. Here's how agencies break the headcount-per-client trap.
Most solo founders do outbound in bursts, feel guilty when they stop, and watch pipeline stay flat. Here's a practical framework for running outbound that actually compounds — without it consuming your week.
Everyone has a CRM. Almost nobody maintains it properly. Here's why bad CRM data is worse than no CRM — and why the solution isn't better discipline.
Most small B2B companies hit the same wall. They build a GTM team, but the team can't sustain itself without the founder holding the full context. Here's why that happens — and what it actually takes to fix it.
AI tools collapsed the time it takes to ship a product. What used to take a team of four and six months now takes one founder and six weeks. But distribution didn't get easier. And that gap is where most products die.