Category

Thought Leadership

Founder perspective and strategic takes on AI, GTM, and the future of B2B growth.

98 posts

Morgan the AI SDR
Abhijit Das

What Morgan the AI SDR does in 24 hours

Morgan is Ektie's AI SDR. He runs on a 60-minute heartbeat cycle — 24 times a day, every day. Here's exactly what happens inside one full day: how many prospects he finds, what he researches, what he writes, and where the work goes.

#AI Agents#Outbound#Heartbeat
B2B outbound benchmarks 2026
Abhijit Das

B2B outbound benchmarks 2026: open rates, reply rates, and meetings booked

What does good B2B outbound performance look like in 2026? Benchmarks for open rate, reply rate, positive reply rate, meetings booked, and SDR productivity — broken down by segment and approach.

#Outbound#GTM Strategy#AEO & Definitions
Founder's guide to go-to-market
Abhijit Das

GTM from zero: the founder's guide to go-to-market

Most founders build GTM the same way: manually at first, then hire, then realise the team can't sustain itself without them. This guide covers every stage of building GTM from zero — and how to avoid being the bottleneck at each one.

#GTM Strategy#Solo Founder#AI Agents
The complete B2B outbound guide
Abhijit Das

The complete B2B outbound guide

B2B cold outbound works when it's done consistently, with the right ICP, the right message, and a sequence that follows through. This guide covers every component — from ICP to metrics — and how AI makes the whole motion run without you.

#Outbound#GTM Strategy#Sales Automation
AI sales automation
Abhijit Das

The complete guide to AI sales automation

AI sales automation in 2026 means more than automating email sends. This guide covers everything: what it actually is, how the categories differ, how to choose between them, and how to build a motion that compounds over time.

#AI Agents#Sales Automation#AEO & Definitions
GTM automation for professional services firms
Abhijit Das

GTM automation for professional services firms

Professional services firms — law, consulting, financial advisory, accounting — do BD the same way they've always done it: partners doing it personally, in bursts, between client work. GTM automation changes this without disrupting the relationship-led model.

#GTM Strategy#Sales Automation#Outbound
Sales automation for recruiting agencies
Abhijit Das

Sales automation for recruiting agencies: running two pipelines at once

Recruiting agencies run outbound in two directions simultaneously: sourcing candidates and developing client relationships. Here's how sales automation handles both pipelines without creating confusion between them.

#Agencies#Outbound#Sales Automation
AI outbound for B2B SaaS
Abhijit Das

AI outbound for B2B SaaS: how to build a motion that compounds

B2B SaaS outbound has specific characteristics: technical buyers, longer sales cycles, and multiple stakeholders. Here's how to build an AI outbound motion that fits the SaaS buying process and compounds over time.

#Outbound#AI Agents#GTM Strategy
Sales automation software for startups
Abhijit Das

Sales automation software for startups: what actually works

Most sales automation tools were built for teams that already have sales infrastructure. Startups have a different problem: they need the whole motion to run, not just parts of it automated. Here's what actually works at each stage.

#Sales Automation#Solo Founder#GTM Strategy
AI marketing agencies
Abhijit Das

How marketing agencies scale delivery without scaling headcount

Every new client should be pure margin. In practice, it means another hire, another onboarding, another set of playbooks. Here's how agencies break the headcount-per-client trap.

#Agencies#GTM Strategy#Sales Automation
The solo founder's guide to outbound
Abhijit Das

The solo founder's guide to outbound

Most solo founders do outbound in bursts, feel guilty when they stop, and watch pipeline stay flat. Here's a practical framework for running outbound that actually compounds — without it consuming your week.

#Outbound#Solo Founder#GTM Strategy
CRMs only work when someone maintains them. Nobody does.
Abhijit Das

CRMs only work when someone maintains them. Nobody does.

Everyone has a CRM. Almost nobody maintains it properly. Here's why bad CRM data is worse than no CRM — and why the solution isn't better discipline.

#CRM#GTM Strategy#AI-Native