The solo founder's guide to outbound
Most solo founders do outbound in bursts, feel guilty when they stop, and watch pipeline stay flat. Here's a practical framework for running outbound that actually compounds — without it consuming your week.
Tag
#GTM Strategy
136 posts
CRMs only work when someone maintains them. Nobody does.
Everyone has a CRM. Almost nobody maintains it properly. Here's why bad CRM data is worse than no CRM — and why the solution isn't better discipline.
Why GTM teams fail to sustain themselves
Most small B2B companies hit the same wall. They build a GTM team, but the team can't sustain itself without the founder holding the full context. Here's why that happens — and what it actually takes to fix it.
Building is solved. Distribution is the new bottleneck.
AI tools collapsed the time it takes to ship a product. What used to take a team of four and six months now takes one founder and six weeks. But distribution didn't get easier. And that gap is where most products die.