For indie hackers chasing MRR

From shipped to $MRR —
without hiring a sales team.

Most indie hackers get stuck at the same place: product is live, zero traction. Not because the product is bad — because nobody's doing the distribution work consistently. Outreach goes in bursts. Follow-ups get dropped. Ektie runs GTM every cycle, so you don't have to.

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The MRR plateau every indie hacker hits

You can build.
You hate selling. Your MRR shows it.

Ship → post on Twitter and HN → spike → engagement drops → write one cold email campaign → get busy building → MRR flat → repeat. The problem isn't the product. GTM requires consistency — daily outreach, persistent follow-up, optimized ads, clean pipeline. You're one person who'd rather be building.

A junior SDR costs $60K and needs 3 months to ramp. That math doesn't work for an indie hacker. Ektie does.

What it costs vs what it replaces

The numbers.

Role
Human hire (all-in)
Ektie
SDR
$60K/year
✓ —
Account Executive
$90K/year
✓ —
Marketing Manager
$75K/year
✓ —
Ad Manager
$65K/year
✓ —
Total
$290K/year
✓ $2,400–$36,000/year

Ektie doesn't replace humans entirely. It replaces the execution layer — the daily consistent work that drives MRR — so one founder can do the work of a small GTM team.

The memory layer

Consistent GTM that gets
better every cycle.

Every coaching note you write — 'skip solo consultants', 'lead with the ROI calculator' — becomes a memory block the agents reload every cycle. The outreach gets sharper week over week without you re-briefing anyone.

Personal Brain per agent. Team Brain shared across the team. Company Brain workspace-wide. Three tiers — all building as the team runs.

Explore the Brain →
S
SDR Personal Brain7 blocks+ Coach
TypeContentImp.Source
coaching“"Lead with compliance angle on healthcare CTOs"”9/10you · 2dPromote ↑
coaching“"Skip companies under $1M ARR"”8/10you · 5dPromote ↑
learning“"3 of 5 replies came from subject lines under 6 words"”7/10self · 1dPromote ↑
T
Team Brain47 blocks+ Coach
playbookICP — B2B SaaS · 10–200 employees · outbound-ready9/10user · 7d
playbookBrand voice — direct, mechanism-focused, no superlatives9/10user · 14d
How it works under the hood

Three mechanics that make
the team real.

01

Heartbeat execution

Every agent runs on a fixed cycle — 60 to 180 minutes depending on role. Each cycle, it reloads its Brain, picks up where it left off, executes, and writes memory. No prompting required. No session resets.

02

Closed-loop execution

Every action produces an outcome. Every outcome feeds back into the team's memory before the next cycle. Most AI tools are open-loop — the session ends, nothing persists. Ektie closes the loop. The team gets better with every cycle.

03

Coaching as memory

Write a coaching note in plain English — “lead with compliance, not ROI” — and it becomes a typed memory block on the agent's Brain. It surfaces on every relevant future cycle. One note, 30+ future heartbeats. The team gets sharper without re-training.

The AI-native foundation

Every module built for an agent
to operate directly.

Not a chat box bolted onto a CRM. Every module was built AI-native from day one — typed schemas agents can call directly, no glue code, no Zapier between them.

Dynamic CRM
Objects · fields · pipelines
Sequences
Multi-step · AI-personalized
Prospect Finder
Apollo · Clutch · YC · web
Ads Intelligence
Search · Display · Demand-Gen
Website Audit
SEO · GA4 · Search Console
Forms & Booking
Conditional logic · CRM-bound
AI Studio
ICP · USP · creative drafting
Omni AI
Natural-language command layer
Workflows
Native AI service actions
Common questions

Things people ask
before they sign up.

It works best when you have a clear ICP and a product that exists — even if you have zero paying customers. The agents need a target and a product to talk about. If you're still figuring out who you're selling to, do that first.
The SDR uses multi-source prospecting — Apollo, Clutch, YC, Google Places, and web research — filtered by your ICP. You define the criteria (industry, size, role, signals) during onboarding and refine through coaching. The more specific your ICP, the more targeted the outreach.
Starter tier (SDR + AE + Marketing Manager): $200–500/month. Growth tier (+ Ad Manager): $500–1,200/month. Scale tier (full six-agent team with Directors): $1,200–3,000/month. 14-day free trial on all tiers.
First prospects in queue within 60 minutes. First outreach drafted within 2 hours. Replies and pipeline movement typically within the first week, depending on ICP size and sequence length. Most indie hackers see their first demo booked within 7–14 days of the first heartbeat.
Cold email tools send sequences — you still do the prospecting, write the copy, and manage replies manually. Ektie runs the full loop: finds prospects, researches them, writes personalized outreach, sequences them, and hands warm replies to the AE. The AE follows up without you routing it. And the team remembers what works — coaching compounds cycle over cycle.

Consistent GTM.
No hiring. Start today.

Start free — 14 days

No credit card · Cancel any time · First heartbeat in 60 minutes