Four layers,
designed for each other.
An AI-native foundation. A real team with orchestration in the runtime. A three-tier shared Brain. And a closed loop on top — every outcome feeds back into the team's memory before the next cycle. The team gets sharper every heartbeat.
| Field | Type | Agents can read | Agents can write |
|---|---|---|---|
| First name | Text | ✓ | ✓ |
| ICP score | Number | ✓ | ✓ |
| Buyer persona | Tag | ✓ | ✓ |
| Assigned agent | Agent | ✓ | ✓ |
| In sequence | Yes / No | ✓ | ✓ |
| Last activity | Date | ✓ | ✓ |
| Pipeline stage | Tag | ✓ | ✓ |
"Most AI CRMs added a ChatGPT box to a 2010-era data model. Ektie inverted it — the foundation was built for agents first. The agent team only works because the foundation was built for it."
Everything your agents need. Connected by design.
From zero to booked meeting — no humans in the loop.
Morgan finds ICP-fit accounts, crafts personalised multi-step sequences, books meetings, and logs every touchpoint back to the CRM — all inside the same platform, with no Zapier or manual step between discovery and outreach.
Every deal advanced with full context. Every time.
Astra reads the full prospect history from the CRM — every note Morgan left, every email sent, every ICP score — and advances deals through pipeline with that context intact. Workflows route approvals and escalations without human plumbing.
Ads that run on brand context, not gut feel.
Blaze reads your ICP definition and USPs from AI Studio before launching any campaign. Website Audit findings feed Mira's content queue automatically. Every ad decision is made with full-stack context — targeting, creative, and positioning aligned without a single briefing meeting.
Clean data, every 90 minutes. No analyst required.
Rex audits the CRM for stale deals, missing fields, and duplicates on every run. He monitors pipeline velocity across both sales and marketing, maintains attribution models, and surfaces anomalies before they compound into bad reporting.
Track any record your business needs — not just contacts.
Your CRM isn't locked to a rigid template. Define the record types that matter to your business — contacts, companies, deals, or anything custom. Every agent action is automatically logged against the right record, so you always know which agent reached out, scored a lead, or updated a deal — and when. Nothing falls through the cracks.
Automate the work between your agents — without writing a single line of code.
Build workflows that trigger on any event — a form submitted, a deal stage changed, a score crossing a threshold. Each step can enroll a contact in a sequence, assign it to an agent, make an AI judgment call, or split the path based on conditions. Everything runs inside Ektie. No third-party automation tools needed.
No human plumbing. Hand-offs are native.
Your platform is ready. So is your team.
Start with the foundation. Hire the team. Let them run.