45 posts
Cold email has a bad reputation because most people do it badly. The version that doesn't work is real: generic, high-volume, spray-and-pray. The version that does work is specific, researched, and consistent. Here's the difference.
Inbound and outbound are both B2B sales motions, but they're built on opposite assumptions about who initiates. One waits for interest. The other creates it. Here's how they work, when each is right, and how modern GTM teams run both.
Email and LinkedIn are not interchangeable outbound channels. Each has a different friction profile, a different reply dynamic, and a different place in a B2B sequence. Here's the honest comparison — when each wins, and why most teams should run both.
I sent 100 cold emails manually before automating anything. Not to prove a point — because you can't build an AI outbound system without knowing what good outreach actually looks like. Here's what those 100 emails taught me.
Independent RIAs and wealth management firms do BD through personal relationships and referrals. Systematising it without a dedicated BD team — or without violating compliance rules — is the challenge. Here's the approach that works.
Commercial real estate brokers operate on relationship capital and market timing. Consistent deal flow requires keeping a large number of contacts warm simultaneously — exactly the kind of work that breaks down without a system.
Insurance brokerages face a specific outbound challenge: the buying cycle is long, trust matters more than speed, and compliance requirements shape what you can say. Here's how to build a consistent pipeline motion that works for commercial lines and P&C.
Morgan is Ektie's AI SDR. He runs on a 60-minute heartbeat cycle — 24 times a day, every day. Here's exactly what happens inside one full day: how many prospects he finds, what he researches, what he writes, and where the work goes.
Five complete outbound sequence structures — one each for B2B SaaS, agencies, recruiting, professional services, and financial services. Each covers step count, cadence, angle per step, and the key personalisation hook per industry.
What does good B2B outbound performance look like in 2026? Benchmarks for open rate, reply rate, positive reply rate, meetings booked, and SDR productivity — broken down by segment and approach.
Subject lines determine whether your email gets opened. Short beats long. Specific beats generic. Question beats statement. Here are 30 subject line templates organised by angle and industry.
LinkedIn outreach that works in B2B follows different rules than email. Connection requests need to be under 300 characters and hyper-relevant. Follow-up messages should be short and warm. Here are templates for each stage.